Bringing back meaningful conversations

Hubtype helps brands create personal relationships with their customers at scale

We believe in a future where engaging with a brand is like chatting with a friend. Everyone should be able to order a pizza, organise their finances and book a flight all from natural conversations within their favorite messaging app. Conversational messaging technology makes it possible.

Join the conversational messaging revolution

Conversational messaging takes the best of text based interfaces (chat) and combines elements of graphic interfaces like websites and apps. Hubtype helps enterprise businesses to create conversational messaging experiences that can aggregate messaging channels and enterprise scale software stacks.

AI or NLP services, decision trees, webviews, buttons, human agent hand-off and more are elements of conversational experience that can be built on Hubtype, and you can integrate with other APIs and systems, from back-end inventory and order tracking to booking engines to analytics and beyond.

The key to scaling effectively is with conversational messaging is combining automation and humans in a thoughtful way. The result is simple: automate up to 80% of customer interactions while maintaining customer satisfaction scores.



prefer to interact with brands with messaging apps like WhatsApp.

Our story

Marc Caballe and Eric Marcos have known each other for most of their lives. While working in a startup together in 2016, they went to a calcotada (a Catalan barbeque celebrating a type of onion similar to a leek) in the countryside outside Barcelona and found themselves stranded with car trouble. They called for help but had no way to communicate where exactly they were.

Eventually, the support agent offered his personal number to which they sent their location. On the way back to the city, they realized the enormous gap that businesses had with their customers: they didn’t provide support on messaging channels. The rest is history.

Official WhatsApp Business Solution Provider

Official WhatsApp Business Solution Provider

Hubtype is an official WhatsApp Business Solution Provider since July 2018, allowing us to help enterprise businesses connect with their customers on WhatsApp.

WhatsApp is the most popular messaging app in the world, with 1.5 billion monthly users across over 180 countries. Read more about the service we provide with the WhatsApp Business API.

Empowering developers

Empowering developers

Hubtype is built by developers, for developers. We created an opensource framework that allows you to create, manage and scale conversational apps for enterprise businesses.

Apps built with Botonic can be deployed on Hubtype, where scaling the service to a large volume is easy, and integration with virtually any other software or API can be done in as little as a short line of code.

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