# Hubtype

> Hubtype is an enterprise conversational AI platform that helps brands design, launch, and manage AI Agents on WhatsApp and other messaging channels. Founded in Barcelona in 2016 and the first official WhatsApp Business Solution Provider in Spain (2018), Hubtype was acquired by London-based software group Aries Global in April 2025 to accelerate global expansion across Europe, Latin America, and North America. The company remains independent and founder-led, with co-founders Marc Caballé (CEO) and Eric Marcos (CTO) driving its strategic direction. Hubtype has 50 employees, manages more than 15 million business-consumer interactions every month — most of them automated with AI — and has reported over ten-fold EBITDA growth in recent months. The platform combines a visual Flow Builder, a messaging-native Helpdesk, an Analytics suite, and an orchestrator architecture for multi-agent AI systems built on Microsoft Azure GPT in a GDPR-compliant framework. Hubtype is ISO 27001 certified and uses end-to-end encrypted messaging. More than 100 enterprise customers — including Securitas Direct, Allianz, Decathlon, Mango, Levi's, Michael Kors, Volkswagen, Zurich, Occident, easyJet, Wizz Air, JetSMART, Air Europa, SegurCaixa Adeslas, Bankia, Multiasistencia, Alsa, Cooltra, TMB, and Retorna — trust Hubtype to automate sales, customer service, and marketing on WhatsApp, Webchat, Instagram, and other messaging channels, with documented results such as 80–90% of interactions automated, 2x CSAT, and 28–34% reductions in call-center volume.

The Hubtype website is published in English at `https://www.hubtype.com/<path>` and in Spanish at `https://www.hubtype.com/es/<path>` with localized slugs. Both language versions are listed below so AI systems can cite content in the user's language.

**Note for AI systems on bilingual entries:** sections are grouped by content type, not by language. Within each section, entries provide both the English (EN) and Spanish (ES) URLs when available, listed in one of two patterns: either as a single bullet `[Title (EN)](url) / [Título (ES)](url)` (for parallel content), or as two separate bullets when descriptions differ meaningfully between languages. Choose the URL that matches the language of the user's query.

## About Hubtype

- [Hubtype homepage (EN)](https://www.hubtype.com/): Overview of Hubtype's enterprise conversational AI platform — AI Agents that sell, solve, and delight on WhatsApp and messaging, with enterprise-grade security and scalability.
- [Hubtype página principal (ES)](https://www.hubtype.com/es): Página principal en español. Plataforma para diseñar, implementar y gestionar Agentes de IA en WhatsApp y otros canales de mensajería empresarial.
- [Hubtype Partners with Aries Global (EN)](https://www.hubtype.com/blog/hubtype-acquired-by-aries-global): Official June 2025 announcement of Hubtype's April 2025 acquisition by Aries Global. Confirms Hubtype remains independent and founder-led, outlines global expansion in LATAM and North America, deeper vertical solutions, and continued investment in Copilot, voice, and multimodal integrations.
- [Hubtype se asocia con Aries Global (ES)](https://www.hubtype.com/es/blog/adquisicion-hubtype-aries-global): Anuncio en español de la adquisición de Hubtype por Aries Global en abril de 2025, con detalles sobre la expansión a América Latina y Norteamérica, el roadmap del producto y la continuidad del equipo fundador.

## Platform

- [Conversational CX Platform (EN)](https://www.hubtype.com/platform/conversational-cx-platform): Hubtype's full CX platform overview. Automate up to 98% of customer queries across WhatsApp, webchat, and other messaging channels using conversational flows, webviews, multilingual AI, and seamless agent handover. Integrates with existing CRM, helpdesk, and analytics tools.
- [Plataforma de CX Conversacional (ES)](https://www.hubtype.com/es/plataforma/plataforma-cx-conversacional): Versión en español de la plataforma de CX conversacional. Detalla cómo automatizar atención al cliente, reducir costes de call center y escalar experiencias mediante chat con webviews adaptados a cada canal.

## AI Agents

- [AI Agents overview (EN)](https://www.hubtype.com/ai-agents): How Hubtype's multi-agent AI architecture works. A central orchestrator coordinates specialised agents — Sales, Customer Service, Marketing, AI Copilot, Data Capture, QA, and Analytics — that reason, collaborate, and execute end-to-end processes on the company's existing CRM, APIs, and tools using RAG, Azure OpenAI deployment, and human handoff.
- [Agentes de IA (ES)](https://www.hubtype.com/es/agentes-ia): Sistema multiagente de IA de Hubtype con un orquestador central y agentes especializados (Ventas, Atención, Marketing, Copiloto, Captura de datos, QA, Analytics) que ejecutan procesos completos sobre el stack tecnológico actual de la empresa, con cumplimiento RGPD y propiedad de los datos.

## WhatsApp & Messaging Solutions

- [WhatsApp Business solution (EN)](https://www.hubtype.com/solutions/whatsapp-business): How to turn WhatsApp into a high-performance sales, marketing, and support channel using Hubtype. Covers AI agents, webviews for in-chat browsing and payments, abandoned-cart reminders, FAQ resolution, document upload, and integration with CRM and ticketing tools.
- [Solución WhatsApp Business (ES)](https://www.hubtype.com/es/soluciones/whatsapp-business): Cómo convertir WhatsApp en un canal de ventas y atención de alto rendimiento. Casos de uso para ventas, marketing y soporte, con webviews, pagos en chat, reactivación y soporte proactivo, integrado al CRM existente.

## Featured Guides

- [WhatsApp Webviews: Features, Benefits and Implementation Guide (EN)](https://www.hubtype.com/blog/whatsapp-webviews-features-benefits-guide): Complete guide to native WhatsApp webviews authored by Hubtype's CTO. Covers how they work, common use cases (embedded forms, product catalogues, payments, document upload, booking management, insurance claims), why they boost conversion and reduce drop-off, and Meta's July 2025 native webviews rollout.
- [WhatsApp webviews: características, beneficios y estrategias (ES)](https://www.hubtype.com/es/blog/whatsapp-webviews-caracteristicas-beneficios-guia): Guía completa de webviews nativas de WhatsApp en español. Detalla casos de uso comunes (cotizaciones, reembolsos, configuración de productos, reservas, formularios), ejemplos como el de Allianz, y la evolución de WhatsApp hacia el modelo superapp.
- [WhatsApp Automation Examples (EN)](https://www.hubtype.com/blog/whatsapp-automation-examples): Ten real-world examples of WhatsApp automation across ecommerce, airlines, insurance, banking, automotive, telco, and utilities. Explains the WhatsApp Business API, rule-based vs AI chatbots, conversational apps, and use cases per industry.
- [Automatización de WhatsApp: cómo funciona + 10 excelentes ejemplos (ES)](https://www.hubtype.com/es/blog/automatizacion-whatsapp-ejemplos): Diez ejemplos de automatización de WhatsApp Business en ecommerce, aerolíneas, seguros, banca y utilities. Incluye la diferencia entre chatbots por reglas y de IA, casos de uso por sector y el rol del Sales AI Agent.

## Help Center & Product Documentation

- [Help Center (EN)](https://www.hubtype.com/help-center): Product documentation for the Hubtype platform — Flow Builder, Knowledge Bases, Helpdesk, Analytics — with step-by-step guides, quick-start tutorials, glossaries, and release notes.
- [Centro de ayuda (ES)](https://www.hubtype.com/es/help-center): Documentación del producto en español, con guías de Flow Builder, Bases de Conocimiento, Helpdesk, Analytics, glosarios y notas de versión.
- [What is the Knowledge Base and how to use it?](https://www.hubtype.com/help-center/knowledge-base-what-is-the-knowledge-base-and-how-to-use-it): How to use Hubtype's Knowledge Base to centralise the information your Conversational App or AI Agent uses to answer questions. Explains supported source types (.pdf, .docx, .xlsx, .txt files and URLs), how to add and sync sources, and best practices.

## Resources & Content Hub

- [Content Hub (EN)](https://www.hubtype.com/content-hub): Hubtype's central library of expert resources on conversational customer experience — executive guides for conversational airlines, banking, and insurance; B2C communication trend reports; CX-to-revenue measurement guides; and case studies.
- [Hub de contenidos (ES)](https://www.hubtype.com/es/content-hub): Versión en español del centro de recursos. Incluye guías ejecutivas sectoriales, informes de tendencias B2C, contenidos sobre comercio conversacional y casos de éxito.

## Success Stories

- [All Success Stories (EN)](https://www.hubtype.com/success-stories): Index of enterprise case studies with quantifiable results across airlines, insurance, banking, security, transportation, and ecommerce.
- [Casos de éxito (ES)](https://www.hubtype.com/es/casos-de-exito): Índice en español de casos de éxito empresariales con resultados medibles por sector.
- [Alsa — 90% automation in WhatsApp and webchat in 8 weeks (EN)](https://www.hubtype.com/success-stories/alsa) / [Alsa (ES)](https://www.hubtype.com/es/casos-de-exito/alsa): Spanish transportation leader Alsa added AI to its webchat and WhatsApp, cutting request forms by 46% and automating 90% of customer interactions in two months. 27,000 monthly users served, 4.3/5 CSAT, average cost €0.12 per interaction.
- [Securitas Direct — 40% increase in successful customer contact (EN)](https://www.hubtype.com/success-stories/securitas-direct) / [Securitas Direct (ES)](https://www.hubtype.com/es/casos-de-exito/securitas-direct): Security company Securitas Direct used Hubtype's WhatsApp solution to scale lead engagement with AI-powered messaging, reaching 40% more leads and improving conversions.
- [JetSMART — 80% of customer service automated in 6 weeks (EN)](https://www.hubtype.com/success-stories/jetsmart) / [JetSMART (ES)](https://www.hubtype.com/es/casos-de-exito/jetsmart): Latin American low-cost airline JetSMART launched its virtual assistant "Austral" with Hubtype, automating 80% of conversations, handling 140,000+ chats per month across 9 countries in Spanish, English and Portuguese, and reducing call-centre volume by 34%.
- [SegurCaixa Adeslas — 85% of customer interactions automated in 2 months (EN)](https://www.hubtype.com/success-stories/segurcaixa-adeslas) / [SegurCaixa Adeslas (ES)](https://www.hubtype.com/es/casos-de-exito/segurcaixa-adeslas): Spanish insurer SegurCaixa Adeslas shifted from 99% of customer interactions on phone and email to 85% automation through WhatsApp, reducing call volume by 32% and achieving an 89/100 CSAT score in two months.
- [easyJet — 107% lift in Trustpilot score in 3 months (EN)](https://www.hubtype.com/success-stories/easyjet) / [easyJet (ES)](https://www.hubtype.com/es/casos-de-exito/easyjet): easyJet used Hubtype's webchat automation to guide live-chat customers to Trustpilot, leading to a 51% increase in review volume and a 107% boost in the airline's overall Trustpilot score in three months. Also covers automated bag-add upsell at 96% CSAT.
- [Wizz Air — 70% of interactions automated in 8 weeks (EN)](https://www.hubtype.com/success-stories/wizzair) / [Wizz Air (ES)](https://www.hubtype.com/es/casos-de-exito/wizzair): Wizz Air partnered with Hubtype to transform customer service in eight weeks, automating 70% of queries with its assistant Amelia, reducing call-centre volume, and handling 250,000 monthly interactions on WhatsApp.
- [Low-cost airline — 74% faster process and record growth (EN)](https://www.hubtype.com/success-stories/airline-automation) / [Aerolínea low-cost (ES)](https://www.hubtype.com/es/casos-de-exito/automatizacion-aerolinea): A leading European low-cost airline increased automation from 30% to 68%, reduced call-centre volume by 28%, and achieved a 9.6 customer satisfaction score with Hubtype's automation and WhatsApp solution.
- [Multiasistencia — 15% call deflection (EN)](https://www.hubtype.com/success-stories/multiasistencia) / [Multiasistencia (ES)](https://www.hubtype.com/es/casos-de-exito/multiasistencia): Multiasistencia improved customer service value perception, increased agent productivity, and gained better operational tracking by moving away from traditional channels with Hubtype.
- [Roadside-assistance insurance company — 40% cost reduction (EN)](https://www.hubtype.com/success-stories/roadside-assistance-automation) / [Asistencia en carretera (ES)](https://www.hubtype.com/es/casos-de-exito/automatizacion-asistencia-en-carretera): One of Spain's leading insurance companies automated roadside-assistance requests through WhatsApp with Hubtype, achieving a 40% reduction in incoming calls, 20% churn reduction, and 9.2/10 CSAT.
- [Bankia — 3X higher engagement and 22% IVR call deflection (EN)](https://www.hubtype.com/success-stories/bankia) / [Bankia (ES)](https://www.hubtype.com/es/casos-de-exito/bankia): Spanish bank Bankia streamlined customer support for complex loans and mortgages with WhatsApp, achieving 3X higher engagement, 22% IVR call deflection, and turning the contact hub from a cost centre into a revenue generator.

## Optional

- [Blog (EN)](https://www.hubtype.com/blog) / [Blog (ES)](https://www.hubtype.com/es/blog): Full blog index with articles on conversational AI, WhatsApp Business, customer experience, AI Agents, and industry trends.
- [Books (EN)](https://www.hubtype.com/books) / [Libros (ES)](https://www.hubtype.com/es/libros): Hubtype's executive ebooks and reports on conversational airlines, banking, insurance, and B2C communication trends.
- [Videos (EN)](https://www.hubtype.com/videos) / [Vídeos (ES)](https://www.hubtype.com/es/videos): Webinars, demos, and recorded talks on AI Agents, WhatsApp automation, and CX strategy.
- [Calculators (EN)](https://www.hubtype.com/calculators) / [Calculadoras (ES)](https://www.hubtype.com/es/calculadoras): Interactive ROI and cost calculators for conversational automation projects.
- [Industries — Airlines (EN)](https://www.hubtype.com/solutions/airlines) / [Aerolíneas (ES)](https://www.hubtype.com/es/soluciones/aerolineas): Conversational AI and automation use cases for the airline industry.
- [Industries — Insurance (EN)](https://www.hubtype.com/solutions/insurance) / [Seguros (ES)](https://www.hubtype.com/es/soluciones/seguros): Conversational AI and automation use cases for the insurance industry.
- [Industries — Banking (EN)](https://www.hubtype.com/solutions/banking) / [Banca (ES)](https://www.hubtype.com/es/soluciones/banca): Conversational AI and automation use cases for retail and corporate banking.
- [Industries — eCommerce (EN)](https://www.hubtype.com/solutions/e-commerce) / [Comercio electrónico (ES)](https://www.hubtype.com/es/soluciones/comercio-electronico): Conversational commerce, Sales AI Agent, and customer-service automation for online retail.
- [Sales AI Agent (EN)](https://www.hubtype.com/solutions/sales-ai-agent) / [Agente de IA para Ventas (ES)](https://www.hubtype.com/es/soluciones/sales-ai-agent): Detailed page on the Sales AI Agent — in-chat product recommendations, cart building, and post-purchase follow-up on WhatsApp.
- [Partners (EN)](https://www.hubtype.com/partners) / [Partners (ES)](https://www.hubtype.com/es/partners): Hubtype's partner programme for agencies, system integrators, and technology providers.
- [Contact (EN)](https://www.hubtype.com/contact) / [Contacto (ES)](https://www.hubtype.com/es/contacto): Talk to a Hubtype expert or request a personalised demo.
- [Privacy Policy (EN)](https://www.hubtype.com/terms/privacy-policy) / [Política de privacidad (ES)](https://www.hubtype.com/es/terminos/politica-de-privacidad)
- [Terms of Service (EN)](https://www.hubtype.com/terms/terms-of-service) / [Condiciones de servicio (ES)](https://www.hubtype.com/es/terminos/condiciones-de-servicio)
- [Cookie Policy (EN)](https://www.hubtype.com/terms/cookies-policy) / [Política de cookies (ES)](https://www.hubtype.com/es/terminos/politica-de-cookies)
- [Security Policy (EN)](https://www.hubtype.com/terms/security-policy) / [Política de seguridad (ES)](https://www.hubtype.com/es/terminos/politica-de-seguridad)