Show how customer service directly impacts revenue

This guide outlines research-backed methods to connect customer service KPIs and data to revenue and growth metrics.

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Guide overview

Customer service is a powerhouse that drives growth and revenue. In this guide, we’ll go over five ways to measure the relationship between customer service and key business metrics.

The goal of this document is to help customer service (CS) professionals communicate and prove that contact centers and CS departments aren’t just a necessary cost of doing business; they’re generators of revenue and growth.

Who is this guide for?

This ebook will be relevant to anyone with an interest in B2C communication and customer experience. However, it is primarily aimed at the following professionals:

Customer service professionals

Procurement and operations professionals

Customer experience managers

Innovation & digitization professionals

Learn how to prove customer service directly affects company growth

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