Executive guide overview

The insurance industry is in the middle of a digitally-driven shake-up. Smart phones represent a new means of distributing products and resolving claims. As policyholders move towards more intuitive experiences, they are embracing messaging in a whole new way.

This report is an in-depth look at conversational applications-the technology behind a new era of connected commerce. What they are, why they matter, and how global brands use them to add value to their business models.