Barcelona / London – June 19th, 2025 – Hubtype, a leading conversational AI platform in the EU, announced today that it has partnered with Aries Global software group to accelerate its mission of transforming how brands communicate with their customers.
Hubtype, founded in 2016 in Barcelona, was one of the first WhatsApp official partners back in 2018.
Today, it employs a team of 50, and it manages more than 15 million business-consumer interactions every month, most of them automated with AI.
Trusted by global retailers, financial services, and technology companies, Hubtype empowers enterprises to deliver smarter, more scalable, and deeply personal customer experiences across their most critical messaging channels.
At the forefront of this shift is Hubtype’s AI-powered “personal shopper” experience, enabling brands to turn messaging channels into revenue engines. From guided product discovery and abandoned cart recovery to post-sale support and automation, new vertical-specific solutions are unlocking measurable impact across retail, insurance, transportation and more.
With Aries Global’s central GTM & AI capabilities, Hubtype will expand its footprint, accelerate its AI-powered platform, and realise its vision for a world where messaging is the default interface between people and businesses.
Aries Global has acquired Hubtype in April 2025.
Scaling With Purpose and Power
Hubtype has built a market-leading platform for high-value, scalable conversations that drive both customer satisfaction and operational efficiency.
Trusted by Fortune 500 brands, Hubtype's product has enabled customers to:
- Reduce resolution times
- Increase CSAT
- Unlock new commercial opportunities through conversational apps
More recently, enterprises have leveraged Hubtype to roll out customer-facing generative AI applications – powered by Microsoft Azure GPT – in a safe, GDPR-compliant framework.
One standout use case is its AI-powered “personal shopper” on WhatsApp, delivering conversational commerce at scale and pointing the way to the future.
Recently, Hubtype has delivered over ten-fold EBITDA growth, demonstrating the strength of its business model, operational discipline, and ability to scale efficiently.
This partnership is about acceleration. We’ve always believed messaging would become the primary touchpoint for how people engage with brands, said Marc Caballé, co-founder and CEO of Hubtype.
With Aries, we now have the operational firepower and a network of operators who’ve scaled businesses before. That’s invaluable.
Eric Marcos, co-founder and CTO, added: Aries shares our ambition and our culture. There was a real alignment from day one. This is about building durable software businesses that transform how people experience customer service.
Hubtype exemplifies the kind of company we seek to partner with: positioned at the intersection of enduring market tailwinds; underpinned by a technically robust, conceptually elegant product that delivers real, measurable value to customers and with a highly driven, customer-obsessed team, said Michael Mitterlehner, co-founder and CEO of Aries Global.
On top of that, Marc and Eric have built a remarkable team and culture, and we are excited to closely collaborate with the entire team.
We’re thrilled to help scale the company globally by augmenting go-to-market execution in Enterprise, driving international expansion and supporting further verticalisation, added Thibaut Ceyrolle, co-founder and CRO at Aries Global.
The Next Step: Stepping It Up
As part of the acquisition, Aries Global will work closely with Hubtype to drive a new phase of global expansion and category leadership.
Together, the companies will:
- Target high-potential markets across Latin America and North America
- Develop vertical-specific solutions built on Hubtype's AI-native platform
- Leverage Aries' existing commercial infrastructure to deepen penetration in strategic verticals including insurance, retail, travel, and the public sector
In addition, Aries will support continued investment in the Hubtype platform, doubling down on features such as:
- Copilot
- Voice and multimodal integrations
These enhancements aim to elevate agent productivity, automate complex workflows, and deliver clear, measurable ROI for enterprise customers.
Since the partnership, Hubtype has already revamped its go-to-market engine and unlocked high-impact opportunities across retail, insurance, and other verticals.
Hubtype will remain independent and founder-led.
Both Marc and Eric are committed to the long-term journey and will continue to drive the company’s strategic direction and culture.
About Aries Global
Aries Global is a rapidly scaling software platform at the heart of the over $50 billion cloud marketplace ecosystem.
As the central AI-enabled operating system for B2B software companies, Aries empowers product-led founders with enterprise-grade growth capabilities that unlock scale, efficiency, and competitive advantage.
Headquartered in London, UK, the Group currently has a presence across 7 countries, focusing on North America and EMEA.
About Hubtype
Hubtype is the leading conversational messaging platform for enterprises, empowering brands to deliver smarter, more personal, and more scalable customer experiences.
Built for high-value use cases, Hubtype helps organisations reduce resolution times, boost satisfaction, and unlock new revenue through AI-powered messaging flows across WhatsApp, Instagram, and other critical channels in a fully secure environment that keeps sensitive information off the messaging channel.
The platform powers enterprise-grade conversational commerce and customer support at scale, while offering native integration with existing systems and workflows.
At a time when messaging is becoming the default interface between people and businesses, Hubtype is shaping the future of customer engagement – one conversation at a time
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