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EXECUTIVE OVERVIEW
An executive guide on why using a CRM to deliver messaging channels is an expensive and inefficient technology choice.
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The guide will detail why companies should invest in messaging-focused technology over simply using connector options within their existing CRM. A CRM is a great choice to test and open a messaging channel, however, it is a short-term solution to a long-term challenge.This document will discuss the limitations of CRMs as messaging technology (both in terms of UX and Automation) and how they are comparatively expensive when evaluated against messaging-dedicated solutions.
