EXECUTIVE OVERVIEW
Why you can't scale messaging with a CRM
An executive guide on why using a CRM to deliver messaging channels is an expensive and inefficient technology choice.
Why this eBook matters
Messaging is overtaking traditional customer communication—yet many companies are stuck using CRMs that weren’t built for modern, messaging-first interactions.
Within the next five years, 80% of all B2C communication will happen on messaging channels. Businesses that fail to adapt will struggle with inefficiencies, higher costs, and poor customer experiences. This eBook uncovers why CRMs are failing as messaging solutions and what businesses should do instead.
What you’ll learn
- Why CRMs Fall Short for Messaging – CRMs were designed for email and phone-based communication, not for messaging-driven customer engagement.
- The Future of B2C Communication – Messaging apps are becoming the new browsers, and conversational apps are the new websites.
- The Limitations of CRMs – From automation gaps to poor agent experience, learn why CRMs can’t scale messaging effectively.
- Why You Need Messaging-Specific Technology – Discover how dedicated platforms like Hubtype unlock better customer experiences, automation, and scalability.
Who is this guide for?
This ebook will be relevant to anyone with an interest in B2C communication and customer experience. However, it is primarily aimed at the following professionals:
Customer experience managers
Procurement and operations professionals
Customer service professionals
Heads of innovation
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