The State of Messaging in Airlines

An executive guide detailing conversational airlines, the technology behind them, and how industry leaders can adapt to it.

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Executive guide overview

Recent shifts in customer expectations and behavior have accelerated the trend towards conversational banking. As customers take their transactions from the branches to the digital channels, they are embracing messaging in a whole new way.

This report is an in-depth look at conversational applications-the technology behind a new type of banking experience. What they are, why they matter, and how global banks use them to add value to their business models.

Who is this guide for?

This guide will be useful for anyone interested in business-to-consumer (B2C) communication in airlines and how it is evolving. It is particularly relevant to professionals in the following roles:

Head of Customer Strategy

Digital Product Managers

Innovation Managers for E2E CX

Product Owners for Digital Channels, Chatbot, Self serve

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