Specialised AI Agents: Intelligent Orchestration

Multi-agent AI systems that reason, collaborate, and carry out end-to-end processes without needing constant oversight.
You stay in control. They do the heavy lifting.

THE EVOLUTION

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From Chatbots to AI Agents
Then: Rule-based chatbots
Static structures require continuous manual supervision and lose effectiveness outside of predefined scenarios.
Chat conversation with a bot where the user asks about buying a black jacket and the bot responds twice that it doesn't understand the request.
The “decision tree” does not scale
A single system attempts to process everything; if it fails, the flow breaks down.
Total dependence on fallbacks
In case of any unforeseen query, the system transfers the question to a human.
Manual and static management
Constant maintenance: if the business evolves, it's time to rebuild the entire tree.
Surface connections
The system only queries information; it does not perform complex actions or close workflows.
Now: AI Agents
Operational autonomy with specialised AI agents that analyse, execute, and make decisions according to your rules.
Specialisation by function
As many agents as you need (Sales, Support, Logistics), acting as experts in their field.
Flowchart with colored arrows connecting icons including a megaphone, database, headset, and bar chart on white background.
Intelligent and continuous resolution
The orchestrator chooses the best agent for each step and recalibrates itself in case of any error.
Conexiones superficiales
Capture, sale and after-sales without leaving the chat.
Conexiones superficiales
Capture, sale and after-sales without leaving the chat.
Conexiones superficiales
Capture, sale and after-sales without leaving the chat.
Vertical flowchart with icons and labels showing Marketing Agent, Sales Agent, and Human Agent with a photo of a woman next to Human Agent.
Unified contex (Seamless)
Agents collaborate with each other. The conversation history follows the client to maintain context continuity.
Diagram with a central box labeled 'Integrated' connected to six surrounding logos including Salesforce, Zendesk, and others.
Deep execution on the stack
Boost your existing tools. Act, update, and close processes in your CRM or ERP.
Conexiones superficiales
Capture, sale and after-sales without leaving the chat.
Conexiones superficiales
Capture, sale and after-sales without leaving the chat.
Conexiones superficiales
Capture, sale and after-sales without leaving the chat.

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Multi-Agent AI Platform
FRONT-FACING AI AGENTS
AI Agent Use Cases: Support, Sales, and Marketing
Chat conversation showing a customer asking 'Where's my order?', followed by a system message 'Searching order status...' and a reply confirming order #THSY778 is on its way with a partial map view.

AI Agent for Customer Service

Resolve customer issues faster on WhatsApp while maintaining SLAs, context, and full operational control.

Prioritisation of critical cases
It identifies emergencies and flags them for immediate action with clear priority signals.
Handling recurring cases
It links repeated incidents to the history to move forward without forcing the customer to repeat themselves.
AI-to-human handoff with context
When intervention is needed, it provides a summary, relevant data, and what has already been attempted to continue without starting from scratch.
Chat conversation recommending two handbags, one brown and one black, displayed side by side.

AI Agent for Sales

Close more deals on WhatsApp, from the first question to quotes, bookings, demos, and purchases.

Discovery and qualification
It asks the right questions, understands the customer’s needs, and captures the key information needed to move the conversation forward.
Commercial proposal and management
It recommends the best option and builds the proposal with the available context, resolving objections on the spot.
Closing the loop
It guides the process to the final action, whether it's a quote, booking, request, demo, or purchase, keeping the customer in one seamless experience.
Chat message stating Adidas size 10 shoes found, with an image of beige Adidas sneaker with white stripes.

AI Agent for Marketing

Reach the right audiences on WhatsApp with hyper-personalised messages at scale, without overwhelming users or overloading your team.

Segmentation and activation
It defines who to target and when, based on behaviour and prior interactions.
Communication cadence
It adjusts the message frequency based on user response and defined rules to avoid saturation.
Hyper-personalised messages at scale
It adapts content and offers based on interests and signals detected in previous conversations to increase relevance and response.
TEAM AI AGENTS
AI Agents for your team

AI Copilot

More efficient human teams, automating mechanical tasks and eliminating language barriers in real time.

Generating instant conversation summaries
Intent, problem, and sentiment.
Automatic bidirectional translation
To serve customers in any language.
Smart suggestion of categories and response templates
Based on context.
User interface showing form fields for city, birthday, and address with text indicating a package needs to be sent to the new address Carrer el Prat, 60, 2º, Barcelona.

AI Agent for Data Capture

Transforming conversations into useful and actionable data for segmentation and process automation without manual intervention.

Structured field capture
Dynamic collection of key data during the conversation.
Activation in journeys and campaigns
Audience segmentation and route definition according to context and business rules.
Enrichment and integration
Real-time synchronisation with the CRM and profile updates for personalisation of future interactions.
Chat interface showing a highlighted message with the text 'Analyzing conversation...' and a mouse pointer icon.

AI Agent for QA

Visibility and control over agent logic and performance for objective quality measurement in both test and production environments.

Continuous auditing in production
Automated monitoring of conversations to identify failures and risks.
Pre-launch evaluation
Simulated conversations to detect errors before exposing them to end customers.
Traceability and performance indicators
Generation of actionable metrics and signals to optimise flows and responses.
Dashboard showing metrics including MAU 173,409, average rating 4.35 with trend line, average resolution time 57 seconds, and SLA of 99.8%.

AI Agent for Analytics

Unlock business intelligence: actionable insights simply by asking, without relying on data analysts. A database that converses.

Ad hoc trend investigation
Without touching a line of SQL or waiting for reports.
Agent performance monitoring
Cross-referencing satisfaction metrics with resolution times.
Resource optimisation
Through the analysis of historical volume peaks.
Integration and deployment of AI Agents on your technology stack
Scalable migrations tailored to your business needs. Hubtype acts as the central orchestrator, connecting your agents with your existing CRM, APIs, and catalogues.
AI Agents to attract, sell and serve
From beginning to end, at every stage of the journey. AI agents are there at every touchpoint to enhance the full 360º experience.
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The orchestrator chooses the best agent for each step and recalibrates itself in case of any error.
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As many agents as you need (Sales, Support, Logistics), acting as experts in their field.
Smiling woman holding a smartphone surrounded by icons of a shopping cart, an envelope, and a heart inside a colorful circular frame.
Complete cycle
Capture, sale and after-sales without leaving the chat.
Cursor pointing at an icon of a headset surrounded by other communication and media icons in a staggered layout.
Specialisation
One agent for each problem; one solution for each client.
Curved arrow gradient from pink to orange pointing upward, symbolizing growth or increase.
Scalability
Modular by design. Exponential by result.
Your tools, now connected to AI Agents
We don't install additional software; we add a connection and execution layer so that AI agents can operate within your existing tools and complete processes. We adapt to the systems your business runs on with webviews, data capture, and custom tools.
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The orchestrator chooses the best agent for each step and recalibrates itself in case of any error.
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As many agents as you need (Sales, Support, Logistics), acting as experts in their field.
Grid of CRM and helpdesk service logos including Salesforce, Zendesk, HubSpot, Google Analytics, Papertrail, and API symbol.
CRMs and Helpdesks
Salesforce, Zendesk, Genesys.
Dashboard showing analytics data including 173,409 monthly active users and an average rating of 4.35 with line chart.
Analytics and BI
Google Analytics, Power BI.
A central colorful circle with a magic wand icon surrounded by logos of business systems including SAP, Amadeus, Navitaire, and Odoo, arranged in concentric circles.
Core Systems
ERP, Amadeus, Navitaire.
Security and control for AI Agents
All your processes under control with robust multi-agent orchestration. Automate complex tasks with technical precision that ensures the integrity of your information and full legal compliance.

KPIs and results of automation using AI agents

We answer your questions

What is an AI Agent? 

At Hubtype, we understand our AI agents as intelligent assistants, digital employees, to whom you can give a goal, rules of conduct, and access to your company's tools so that they can manage tasks autonomously. 

Our AI agents:

  • They reason and execute: They analyse the situation and context of the user they are assisting, make decisions and complete end-to-end processes (such as closing a sale or updating a CRM).
  • They are specialists: They can be focused on specific areas (sales, support, marketing) and collaborate with each other through an orchestrator who coordinates their interventions.
  • They integrate deeply: They act directly on your current technology stack (APIs, ERP, Salesforce), executing real actions instead of just querying information.
What is NOT an AI Agent? 

An AI agent is not a rule-based chatbot or a simple system of predefined responses limited by a static "decision tree" that breaks down as soon as the user deviates from the script.

Unlike a passive system that simply "reads answers from a manual," the AI agent is capable of recalibrating itself to maintain the process's resolution. That is, if it encounters an obstacle, it adjusts its strategy and continues working until the case is solved.

Nor should it be understood as a generic AI "black box" operating uncontrolled over the internet; on the contrary, it is a system shielded by strict guardrails that anchors exclusively to your knowledge base to guarantee reliability and eliminate any risk of invention or hallucination.

What is the real difference between a rule-based chatbot and an AI Agent?

The difference between a rule-based chatbot and an AI agent represents a complete paradigm shift: it goes from following a pre-written script to having the ability to reason and execute.

Generally speaking, a rule-based chatbot is like an operator who can only read phrases from a pre-printed manual, while an AI agent is like a smart employee who is given a goal, access to company tools, and rules of conduct, and it manages the task autonomously.

How can you ensure that AI doesn't fabricate data (hallucinations) or say something inappropriate? 

LLMs alone are probability engines that can "hallucinate" (invent answers based on what is most likely linguistically, not on reality). At Hubtype, we use 4 key mechanisms to prevent fabrications and inappropriate behaviour:

  1. We connect the agent to reality (with tools and knowledge bases). To prevent the agent from inventing data, we eliminate the need to "guess" and give it the ability to "see" the real data.
  2. We add security barriers (guardrails), which act as an AI-powered "moderation filter" that reviews messages before processing or responding to them.
  3. We define instructions and roles. We establish the agent's personality and objective through System Prompts.
  4. We advocate for a hybrid model combining rules and AI, where the creative or conversational aspects are handled by AI, but the strict processes (such as payment confirmation or legal terms) are managed through rule-based workflows or decision trees. This ensures that "if the user says A, the system responds B" without any margin of error.

In short: AI is not left "unleashed." It is confined to an environment where, to obtain data, it must use official tools; to communicate, it must respect security guardrails; and to behave, it must follow strict instructions.

Do I need to change my current CRM or software to implement AI Agents? 

The short answer is NO. You don't need to change your current CRM or software to implement AI agents with Hubtype. In fact, Hubtype's architecture is specifically designed to integrate with and enhance the tools you already use, not to replace them.

If I have several Agents (Sales, Support, Marketing), how do they stay coordinated?

To avoid chaos, Hubtype uses a centralised architecture called the "AI Super Agent Orchestrator."

This system acts as an "orchestra conductor," ensuring that each agent intervenes only when necessary, keeping the conversation smooth and coherent. The orchestrator decides who speaks next based on intent, while the helper agents silently process data.

Are my data and my customers' data secure and compliant with the GDPR? 

Yes, security is at the core of our architecture, precisely because we work with large companies that cannot afford a single compliance error. Our infrastructure is based on four fundamental pillars:

  • Your data is yours alone: We don't use public AI, and your data is never used to train external models. We work with Azure OpenAI, which means your conversations are on a private and secure infrastructure.
  • Privacy by design: Before the agent takes any action, they ask the user for explicit consent in the chat. If the user does not provide consent under GDPR requirements, there is no interaction. Furthermore, we record that "yes" directly in your system so you have complete legal documentation.
  • Zero sensitive data in the chat: When it's time for a payment or to request critical information, we don't allow the user to type it in the WhatsApp chat. We open a secure web window (webview) so the transaction is encrypted and none of it is saved in the conversation history.

Compliance in regulated sectors: Our technology is currently validated by compliance departments in highly demanding sectors, such as healthcare and security.

How soon can I expect to see results?

We know you don't have months to wait. That's why our focus is on immediate impact: we implement a "Quick-Wins" strategy to automate what's currently overwhelming you, and from there, we scale.

We work on your existing technology, so you start freeing up operational resources from the very first implementation.