Hubtype’s content hub

Explore Hubtype’s Resource Hub, your go-to place for valuable insights. Discover a curated selection of books, videos, blogs, and success stories to help you stay informed and ahead in the world of conversational customer experience.

Success stories

Real-world success stories & in-depth analyses

lift in Trustpilot score

How easyJet increased its Trustpilot score by 107% in just 3 months

easyJet used webchat automation to streamline feedback collection, leading to a 51% increase in Trustpilot reviews and a 107% boost in its overall score in just three months.

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increase in successful customer contact

How Securitas Direct Boosted Sales Efficiency with WhatsApp

Securitas Direct reached 40% more leads and improved conversions by using Hubtype’s WhatsApp solution—scaling engagement with AI-powered messaging.

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Interactions Automated

How Wizz Air transformed customer service with automation in just 8 weeks

Wizz Air partnered with Hubtype to automate 70% of queries, reduce call centre volume, and handle 250,000 interactions monthly.

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Silhouette of person wearing cap sitting in airport terminal with large windows overlooking parked aircraft during sunset or sunrise.

How a low-cost airline achieved record growth with automation and WhatsApp

Hubtype helped a leading European low-cost airline increase automation from 30% to 68%, reduce call center volume by 28%, and achieve a 9.6 customer satisfaction score.

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Call Deflection

How Multiasistencia adds value to customer service interactions?

Discover how Multiasistencia improved customer service and increased agent productivity.

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Roadside assistance technician wearing high visibility orange safety vest examining vehicle tire during emergency service call on white car.

Taking the stress and cost out of roadside assistance

Hubtype helped one of Spain’s leading insurance companies automate roadside assistance requests through WhatsApp.

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Higher Engagement

More communication and less formality has a real business impact

Bankia streamlines customer support for complex loans and mortgages with WhatsApp.

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Blog posts

Stories to help you bridge the customer communication gap

Smartphone screen showing messaging app icons including WhatsApp, Telegram, LINE, and WeChat with text comparing traditional call centers to WhatsApp and chatbots

Call Centre Cost Reduction with WhatsApp & Chatbots

Compare the cost of traditional call centres with WhatsApp and chatbots. Discover how enterprises save up to 70% while scaling customer support.

24/7 call center support team with headsets providing assistance at computers, featuring gears and chat icons on digital background.

Contact Centre Automation: Tools to Scale and Improve Customer Experiences

Discover the top tools and strategies for contact centre automation—from chatbots to conversational apps—that help businesses scale support, reduce costs, and enhance customer experience.

Chat interface showing a user requesting a card block due to wallet theft with options to select the card type for blocking.

Banking Chatbots 101: Benefits, Use Cases, and Statistics

Banking is getting smarter. Dive into the role of chatbots in improving CX, driving automation, and supporting digital transformation.

what is voice of the customer a guide to improving CX

What is Voice of the Customer? A guide to improving CX

Understand the power of Voice of the Customer and how capturing real-time feedback can elevate your customer experience strategy.

Conversational app interface with chat, map, and payment options; Hubtype branding.

3 Great Examples of Companies Using WhatsApp for Customer Service

See how companies use WhatsApp for customer service and marketing automation. Discover how WhatsApp helps drive results.

A group of people waiting in line at a ticket counter in a transportation hub, with signage in both Chinese and English indicating services like “Today’s Ticket” and “Advance Purchase.”

5 Ways to Improve Airline Customer Service

Learn how to improve airline customer service with proven techniques and customer service skills. Discover effective strategies, tips, and more.

Laptop with hands holding credit card, illustrating online banking convenience.

10 Things The Best Banking Experiences Have in Common (According to Experts)

We’ve rounded up insights from the top thought leaders in the financial services industry on what makes a best-in-class banking experience.

Smiling bearded professional in gray sweater checking smartphone in modern office setting

WhatsApp Automation: How it works + 10 great examples

Discover 10 examples of automated WhatsApp messages to enhance customer interactions using the WhatsApp Business API.

Man in a suit smiling at smartphone in cafe, working on laptop, highlighting business communication and remote work.

9 Ways to Improve the Banking Customer Experience (CX) in 2025

What modern customers expect from financial institutions and what they can do to stay competitive in 2025

Types of WhatsApp Messages Available Through the WhatsApp Business API

There are 2 types of WhatsApp messages: customer care messages and notifications.

Books

Collection of books, guides, and reports

Close-up of commercial aircraft jet engine with visible turbine blades and nacelle mounted under wing against clear blue sky.

The State of Messaging in Airlines

An executive guide detailing conversational airlines, the technology behind them, and how industry leaders can adapt to it.

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Close-up of multiple people using smartphones in public setting with focus on hands holding mobile devices showing social media browsing behavior.

EXECUTIVE OVERVIEW

Why you can't scale messaging with a CRM

An executive guide on why using a CRM to deliver messaging channels is an expensive and inefficient technology choice.

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Modern glass atrium ceiling with structural grid framework showcasing reflections of downtown skyscrapers and urban architecture against cloudy sky.

The State of Messaging in Banking

An executive guide about conversational banking, the technology that drives it, and how industry leaders can adapt.

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Professional man with beard and glasses talking on phone while working at computer in modern office with window blinds.

Building the Contact Center of the Future

A Hubtype Report that outlines the latest B2C communication trends and how contacts centers can adapt.

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Business professionals in polka dot blouses reviewing contract documents during meeting with one person taking notes in bright modern office space.

The State of Messaging in Insurance

An executive guide about conversational insurance, the technology that drives it, and how industry leaders can adapt.

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Person navigating MediaMarkt Zwolle store location on smartphone with interior view, directions and payment options displayed on retail mobile app.

The State of Messaging in E-commerce

An executive guide about conversational commerce, the technology that drives it, and how industry leaders can adapt.

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Modern hair salon with receptionist in red top greeting client at front desk while using tablet POS system, featuring wooden beams, natural light, and styling stations in background.

Show how customer service directly impacts revenue

This guide outlines research-backed methods to connect customer service KPIs and data to revenue and growth metrics.

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Videos

Library of webinars and videos

Popular messaging app icons including WhatsApp, Messenger, Telegram, Viber, Twitch and LINE displayed over blurred image of three people.

Contact Centers and Messaging Channels

How modern contact centers can use messaging to improve customer experience and boost KPIs.

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The role of WhatsApp in building better customer experiences

An expert discussion about the impact of messaging on both current and future strategies for customer support, sales, and communications.

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