Hubtype is a conversational AI platform that helps businesses automate and optimize customer interactions on WhatsApp, Instagram, and web chat. It is more than a chatbot provider: it combines specialized AI Agents, a Flow Builder for designing conversations, a centralized Helpdesk, and an Analytics suite. Everything integrates with your existing CRM or helpdesk, without requiring you to replace your current tech stack.

A traditional chatbot answers frequently asked questions in isolation. A Hubtype AI Agent completes entire transactional processes—such as managing a booking or processing a payment within the chat itself, without the customer leaving the conversation or restarting the process on another channel. This reduces friction: the customer completes the task in the same thread where they started it, without having to repeat themselves to different agents.

Hubtype was the first official Meta partner in Spain. Its status as an official Business Solution Provider means:

• Direct recognition from Meta: The WhatsApp integration is officially authorized and does not depend on an unverified intermediary.
• Priority access to features: WhatsApp updates reach Hubtype before they reach non-certified providers.
• Direct technical support: Issues can be handled with direct access to Meta’s team.
• Ongoing compliance: The platform is kept up to date with WhatsApp’s policies.

Hubtype is built on three complementary pillars: Conversational CX for frictionless customer service, an Automation layer that goes beyond traditional chatbots, and a centralized Helpdesk where your human team handles cases that need their attention. The three pillars share data, so information does not become fragmented across tools.

No not for day-to-day work. Marketing or CX teams can design automated conversations with the Flow Builder without writing code. Support teams use the Helpdesk to handle cases the AI cannot resolve on its own. IT only needs to get involved once, when Hubtype is connected to the CRM or helpdesk the company already uses; ongoing maintenance is not required.

The most effective approach is to launch an AI-powered virtual assistant on WhatsApp that resolves common queries without human intervention. JetSMART launched Austral, an assistant that handles flight status, changes, and bookings through WhatsApp and web chat. In just six weeks, it reduced call center volume by 34% and cut the cost per interaction by 67%.

With Hubtype’s AI Agents, companies such as JetSMART and Alsa have automated between 80% and 90% of their interactions. Alsa began by improving its web chat, which had previously handled only basic FAQs. In eight weeks, it was serving 27,000 users a month across WhatsApp and web chat, with only 8% of cases passed to human agents and 10,000 fewer requests submitted through its web form.

Hubtype’s AI Agent Orchestrator detects when a case is too complex or requires human judgment, then transfers the conversation to the Helpdesk along with its full history, the customer’s details, and the detected intent. This gives the human agent the context they need without making the customer explain everything again.

Yes. easyJet automated the collection of web chat reviews immediately after support cases were closed. This increased review volume by 51% and improved its Trustpilot score by 107% in just three months. SegurCaixa Adeslas achieved a CSAT score of 89 out of 100 by automating appointment management through WhatsApp.

A traditional chatbot relies on fixed rules and closed menus that stop working when a user goes off-script. Hubtype’s AI Agents combine natural language processing with interactive visual elements, such as webviews, to complete full transactional processes—like changing a flight or processing a payment—without the user leaving the chat.

Yes, when it is implemented through a certified platform such as Hubtype, which offers end-to-end encryption, secure SSL webhooks, and publicly verifiable ISO 27001 certification. The platform also complies with GDPR, regardless of the country in which the business operates.

Hubtype is one of the CX automation platforms with ISO 27001 certification. It is continuously audited and designed for enterprise-grade requirements, allowing regulated industries such as banking and insurance to operate without putting sensitive data at risk.

Hubtype integrates natively with Salesforce, Zendesk, Oracle, Google Analytics, OpenAI, and Power BI, syncing tickets, customer data, and case statuses in real time. Businesses don’t need to replace their existing technology ecosystem or build integrations from scratch: the platform connects directly to their existing tech stack.

Hubtype runs in the cloud with automatic scalability, using Botonic, its actively developed open-source framework. Wizz Air is one example: Hubtype rebuilt its former Amelia chatbot from scratch using “Smart Intents” technology. The implementation covered nearly 100 use cases in eight weeks and now handles 250,000 interactions a month.

Conversational Commerce lets customers discover, choose, and buy products directly in WhatsApp, without leaving the conversation to visit a separate website or app. With Hubtype, online stores recover up to five times more abandoned carts through automated reminders, and shopping assistants turn support tickets into real cross-selling opportunities.

Yes. Securitas Direct was facing a drop in the effectiveness of its phone calls, with unanswered calls and low lead contact rates. With Hubtype, it moved to a conversational approach on WhatsApp, reaching tens of thousands of customers a month. This led to 40% more successful contacts than its traditional channels and a CSAT score of 4 out of 5 on the channel.

Hubtype’s AI Agents for Sales analyze the context of a conversation during a support case—for example, when a customer asks about a flight—and can offer a relevant add-on at that moment, such as an extra bag. This turns a channel traditionally seen as a cost center into an active source of revenue, without adding friction for the customer.

Yes. Hubtype’s AI Agent for Sales acts as a shopping adviser, offering relevant recommendations and helping customers make a decision instead of simply showing them products. This can generate up to 20% more revenue by turning interest into a completed purchase before the customer abandons the process.

Yes. Hubtype’s AI Agent for Sales automates WISMO (“Where Is My Order?”) queries, one of the most common types of e-commerce inquiries. It handles them directly on WhatsApp, Messenger, or web chat, so customers do not have to wait for a human agent to find out the status of a shipment.

Airlines such as JetSMART, Wizz Air, and easyJet use Hubtype to automate customer service. JetSMART launched Austral in six weeks, Wizz Air rebuilt Amelia using Smart Intents in eight weeks, and easyJet automated the collection of post-service reviews. Hubtype also works with Air Europa.

Yes. One of Spain’s leading insurance companies automated roadside assistance requests through WhatsApp with Hubtype, reducing process costs by 40% and easing customer stress during an emergency. Multiasistencia, another Hubtype client in the insurance sector, achieved a 15% call deflection rate.

Retail companies use Hubtype to automate order tracking, manage returns, and recover up to five times more abandoned carts with automated reminders. Hubtype’s shopping assistants offer personalized recommendations based on each customer’s history. Mango and Decathlon are clients in this sector.

Hubtype’s AI Agent Orchestrator coordinates specialized Agents for Sales, Support, and Marketing so they can work together in a single conversation. If the customer changes topics mid-chat, the Orchestrator redirects the conversation automatically. This means customers do not have to repeat information when moving from one task to another, even if several Agents are involved.

A provider without Business Solution Provider certification is not guaranteed official access to the API. This can lead to account blocks, delays in resolving technical issues, and a lack of access to new WhatsApp features. Verifying a provider’s official status, such as Hubtype’s, before hiring them can help avoid costly interruptions to the channel.

Yes. Hubtype’s AI Agent for Analytics lets you query the operational database in natural language, without relying on an analyst or writing SQL. It measures each Agent’s resolution rate and economic impact in real time, and highlights where further training may be worthwhile before you justify the investment to leadership.

Hubtype works with brands including:

• Aviation: JetSMART, Wizz Air, easyJet, and Air Europa
• Insurance: SegurCaixa Adeslas, Zurich, Allianz, and Multiasistencia
• Retail and other sectors: Mango, Decathlon, Levi’s, Michael Kors, and Volkswagen

For example, Bankia introduced WhatsApp support for complex loans and mortgages, achieving a 22% reduction in IVR calls and a process that was 74% faster, with a response time of under two minutes. See all success stories.

Hubtype does not offer standalone chatbots. It combines specialized AI Agents for Sales, Support, and Marketing, coordinated by an Orchestrator, with a visual Flow Builder and a centralized Helpdesk. It integrates natively with Salesforce, Zendesk, and other tools without replacing your existing tech stack. Hubtype has been Spain’s first official Meta partner since 2018 and holds ISO 27001 certification. Clients such as JetSMART and easyJet have achieved improvements ranging from 80% to 107%, depending on the case.

WhatsApp can achieve open rates of up to 98% and a click-through rate five times higher than email. Sixty-six percent of consumers have made a purchase after chatting with a brand on WhatsApp, and 72% of users prefer messaging over other contact channels. This makes WhatsApp a channel with a high likelihood of generating a response or a purchase.