Drive upsell and cross-sell opportunities on WhatsApp

Hubtype helps insurers start conversations that end with conversions. Break through the noise with better business messaging.

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Companies that trust Hubtype to transform their customer experiences:

More engagement. More business outcomes.

Stop sending marketing communications that are never opened or read. It’s time to triple your open rate, get more replies, and drive real results.

98% open rate

98% of WhatsApp messages are opened, compared to just 13% of commercial emails.

70% engagement rate

Personalized, media-rich messages boost engagement rates to 70% on average.

56% increase in NPS

Meeting customers on the channels they prefer increases NPS by an average of 56%.

What we did together:

Piloted customer service on WhatsApp

We helped Multiasistencia open WhatsApp as a customer service channel in a secure, GDPR-compliant way.

Call deflection

We implemented a prompt so that when customers call the contact center, they are made aware that they can be helped through WhatsApp if they prefer.

Personalized policy recommendations

Leverage customer data to send hyper-relevant recommendations. For example, if a customer recently purchased a new car, suggest a home and car insurance bundle.

Discounts and promotions

Inform customers about limited-time discounts or products. Whether it's a reduced premium rate, a discounted deductible, or a bundle discount, these notifications create a sense of urgency that results in more sales.

Loyalty rewards and benefits

Reward loyal customers with exclusive offers, loyalty rewards, or benefits such as personalized risk assessments, or discounts on home security systems or vehicle maintenance.

It’s easy to set up your WhatsApp campaign

Create audiences, build templates, and deploy messages from one unified platform.

Build your audience

Segment lists for relevant, timely notifications. Create audiences based on geography, policy types, renewal dates, and more.

Write your message template

Personalize and manage message templates. WhatsApp business-initiated templates can contain up to 1024 characters, compared to the 160-character limit for traditional SMS.

Create your conversation flow

Design and optimize chatbot journeys for more intuitive experiences.

More reasons why the world’s
leading insurers choose Hubtype

Complete customer journeys

With Hubtype, customers can make payments, sign documents, and complete the customer journey without ever leaving WhatsApp. This removes friction and increases conversation rates.


Hubtype gives businesses unrivaled customization abilities. You can integrate with a wide range of systems and APIs to meet your unique requirements and future scalability needs.

Expert support

Our customers value our ability to add world-leading conversational expertise to their projects. From project managers to NLP engineers, we have the skills to bring your project to market quickly and cost-effectively.

GDPR compliance

Partnering with Hubtype helps our clients save time, minimize data breaches, and avoid penalties. GDPR is the strongest global data protection regulation, ensuring that companies meet local requirements regardless of the laws they operate under.

Official Business Solution Provider

Hubtype was one of the first companies to qualify as an official WhatsApp Business Solution Provider. Since then, we’ve helped insurers navigate WhatsApp's changing business policies, service features, and offerings. We’ve also been building experiences on channels like Facebook Messenger, Instagram, Telegram, and Viber, so we know exactly which tools are best to get the conversation going.

human agents

Not convinced?

Having worked with some of the world’s largest insurers, we understand that no two enterprises are the same. Speak to a conversational strategist about how claims automation would look within your organization.

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Need help building your business case?

You know that customers expect quick answers to simple questions. But what is the business value of meeting those expectations? In this guide, we’ll review 5 steps to build your next business case.

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Popular Use Cases

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Leverage ChatGPT

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