Hubtype’s content hub

Explore Hubtype’s Resource Hub, your go-to place for valuable insights. Discover a curated selection of books, videos, blogs, and success stories to help you stay informed and ahead in the world of conversational customer experience.

Success stories

Real-world success stories & in-depth analyses

lift in Trustpilot score

How easyJet increased its Trustpilot score by 107% in just 3 months

easyJet used webchat automation to streamline feedback collection, leading to a 51% increase in Trustpilot reviews and a 107% boost in its overall score in just three months.

READ CASE STUDY

increase in successful customer contact

How Securitas Direct Boosted Sales Efficiency with WhatsApp

Securitas Direct reached 40% more leads and improved conversions by using Hubtype’s WhatsApp solution—scaling engagement with AI-powered messaging.

READ CASE STUDY

How SegurCaixa Adelas automated 85% of customer service with WhatsApp

AUTOMATED INTERACTIONS

How SegurCaixa Adeslas Automated 85% of Customer Interactions in Just 2 Months

SegurCaixa Adeslas shifted from 99% of customer interactions happening on phone and email to 85% automation through WhatsApp, reducing call volume by 32% and achieving an 89/100 CSAT in just 2 months.

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Interactions Automated

How Wizz Air transformed customer service with automation in just 8 weeks

Wizz Air partnered with Hubtype to automate 70% of queries, reduce call centre volume, and handle 250,000 interactions monthly.

READ CASE STUDY

Silhouette of person wearing cap sitting in airport terminal with large windows overlooking parked aircraft during sunset or sunrise.

How a low-cost airline achieved record growth with automation and WhatsApp

Hubtype helped a leading European low-cost airline increase automation from 30% to 68%, reduce call center volume by 28%, and achieve a 9.6 customer satisfaction score.

READ CASE STUDY

Call Deflection

How Multiasistencia adds value to customer service interactions?

Discover how Multiasistencia improved customer service and increased agent productivity.

READ CASE STUDY

Roadside assistance technician wearing high visibility orange safety vest examining vehicle tire during emergency service call on white car.

Taking the stress and cost out of roadside assistance

Hubtype helped one of Spain’s leading insurance companies automate roadside assistance requests through WhatsApp.

READ CASE STUDY

Higher Engagement

More communication and less formality has a real business impact

Bankia streamlines customer support for complex loans and mortgages with WhatsApp.

READ CASE STUDY

Blog posts

Stories to help you bridge the customer communication gap

Black Friday sale sign with city street reflection in window, ideal for holiday shopping promotions.

Prepare for Black Friday with Sales Chatbots for Ecommerce

Learn how AI-powered sales chatbots help ecommerce brands increase conversions, reduce costs, and scale support for Black Friday and beyond.

WhatsApp Business app screen showing text 'A simple, secure and reliable way for businesses to connect with their customers' on smartphone display

Conversational Commerce in South Africa: WhatsApp, Automation & CX Innovation

Discover how South African businesses are using WhatsApp and automation to transform customer experience. Learn from local success stories and explore conversational commerce's future in the country.

Business meeting handshake, smiling man with woman, tech icons overlay (Wi-Fi, chatbot, device), symbolizing digital connectivity.

Scaling Personalisation in Retail with Messaging and Chat

Learn how to deliver personalised retail experiences at scale with chat and automation—boosting satisfaction, loyalty, and conversion.

Woman in red dress using smartphone and holding coffee in a store, showcasing omnichannel messaging.

Omnichannel Messaging: A New Era of Connected Commerce

Turn fragmented conversations into unified, revenue-driving experiences. See how omnichannel messaging works—and how Hubtype makes it happen.

Smartphone displaying floating e-commerce items, enhancing online shopping experience concept.

How to Improve Ecommerce Customer Experience

Learn how to improve ecommerce customer experience with messaging, automation, and strategic CX design—backed by insights from industry leaders.

3D rendering of various consumer and technology items floating on blue and purple gradient background, including headphones, shopping bags, keyboard, calculator, camera, game controller, shopping cart, and percentage symbol

The 5 Biggest Ecommerce Challenges in 2025 (And How to Turn Them Into Growth Opportunities)

From rising ad costs to low loyalty, uncover the biggest ecommerce challenges in 2025 and how to solve them through smarter customer experience strategies.

Conversational commerce why it matters and why it drives revenue

Conversational Commerce: What It Is and Why It Drives Revenue

Learn how conversational commerce turns messaging into a growth engine. Discover use cases, channel strategies, and how it drives sales at scale.

Hubtype Partners with Aries Global

Hubtype Partners with Aries Global to Power the Future of Conversational Customer Engagement

Hubtype joins Aries Global to accelerate AI-powered messaging. The partnership drives global expansion, deeper vertical focus, and scalable customer engagement.

Improving Customer Experience with WhatsApp: Why Messaging Is the CX Core

Discover how WhatsApp is redefining customer experience. Learn why leading brands use WhatsApp for seamless journeys, cost reduction, and higher satisfaction—and why messaging is now the core of modern CX.

what is conversational design

What is Conversational Design?

Discover how conversational design powers smarter chatbots, improves customer satisfaction, and enhances digital CX through messaging.

Books

Collection of books, guides, and reports

Close-up of commercial aircraft jet engine with visible turbine blades and nacelle mounted under wing against clear blue sky.

The State of Messaging in Airlines

An executive guide detailing conversational airlines, the technology behind them, and how industry leaders can adapt to it.

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EXECUTIVE OVERVIEW

Why you can't scale messaging with a CRM

An executive guide on why using a CRM to deliver messaging channels is an expensive and inefficient technology choice.

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The State of Messaging in Banking

An executive guide about conversational banking, the technology that drives it, and how industry leaders can adapt.

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Building the Contact Center of the Future

A Hubtype Report that outlines the latest B2C communication trends and how contacts centers can adapt.

Business professionals in polka dot blouses reviewing contract documents during meeting with one person taking notes in bright modern office space.

The State of Messaging in Insurance

An executive guide about conversational insurance, the technology that drives it, and how industry leaders can adapt.

Person navigating MediaMarkt Zwolle store location on smartphone with interior view, directions and payment options displayed on retail mobile app.

The State of Messaging in E-commerce

An executive guide about conversational commerce, the technology that drives it, and how industry leaders can adapt.

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Show how customer service directly impacts revenue

This guide outlines research-backed methods to connect customer service KPIs and data to revenue and growth metrics.

Videos

Library of webinars and videos

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Contact Centers and Messaging Channels

How modern contact centers can use messaging to improve customer experience and boost KPIs.

The role of WhatsApp in building better customer experiences

An expert discussion about the impact of messaging on both current and future strategies for customer support, sales, and communications.