Blog by Hubtype

Inspiration about Conversational AI, User Experience, Business Communication, Messaging and Chat, and Conversational Apps.

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Mobile chat UI showcasing customer service interactions, including survey, map, payment options, and Nike shoe suggestions.
Conversational Messaging

Conversational Apps: What They Are and Why They Matter

by Marc Caballé, Hubtype CEO & Co-Founder

May 31, 2024
User interacting with smartphone, rating five stars, symbolizing customer feedback and engagement.
Conversational Messaging

5 Barriers to Customer-Centricity (And How to Overcome Them)

by Jenna Alburger,

May 31, 2024
Person focused on smartphone screen in dimly lit setting, wearing glasses and casual attire, reflecting mobile technology usage.
Conversational Messaging

Customer Communication Preferences: 2024 Report

by Marc Caballé, Hubtype CEO & Co-Founder

May 30, 2024
Hubtype and WhatsApp collaboration banner with text 'Connecting Customers with Confidence' on purple gradient background
Conversational Messaging

Using WhatsApp for Insurance: Improving Agent-Policyholder Communication

by Rafał Kochański, VP of International Development

May 23, 2024
Businessman in blue shirt checking smartphone with chat message about home insurance cancellation and intent detection illustration
Chatbots
Customer Service

Using LLMs to Remove the Risk of Misinformation: Meet Hubtype's Smart Intents

by Marc Caballé, Hubtype CEO & Co-Founder

May 15, 2024
Tablet used for online shopping between green plants, ideal for omnichannel marketing content.
Customer Service

Omnichannel Customer Support: 9 Reasons Why It Matters in 2024

by Jenna Alburger,

May 14, 2024
Traveler at airport checks flight on smartphone, adds baggage via app pop-up; enhancing airport efficiency and convenience.
Conversational Messaging

Future-Proofing Airline Communications with Conversational AI

by Rafał Kochański, VP of International Development

May 9, 2024
Customer service chat: Advisor assists man with flight issue via messaging.
Conversational Messaging

Mastering Messaging: Building On Your CRM Communications

by Marc Caballé, Hubtype CEO & Co-Founder

May 2, 2024
Woman using a smartphone outdoors with chat app icons like WhatsApp and Messenger, representing social media connectivity.
Conversational Messaging

7 Reasons Why Insurance Companies Should Leverage Conversational Apps

by Rafał Kochański, VP of International Development

Apr 24, 2024
Professional businessman in blue suit using smartphone with Hub Insurance virtual assistant chat interface for vehicle claim support.
Conversational Messaging

Why Companies are Taking Digital Customer Interaction Solutions Serious—and Why You Should Too

by Marc Caballé, Hubtype CEO & Co-Founder

Apr 17, 2024
Travelers with luggage walk through busy airport terminal, heading to escalators amidst directional signs and bustling activity.
Customer Service

Navigating Turbulence: Airlines Embrace Automation for Peak Season

by Rafał Kochański, VP of International Development

Apr 10, 2024
Businessman in suit sitting by window, using smartphone, smiling.
Conversational Messaging

Phone IVR Deflection to WhatsApp for Enterprise Businesses

by Rafał Kochański, VP of International Development

Apr 1, 2024
Human and robot shaking hands symbolizing AI collaboration and partnership in technology and innovation.
Conversational Messaging

Conversational AI: The Complete Guide to Conversational Artificial Intelligence [2024]

by Marc Caballé, Hubtype CEO & Co-Founder

Mar 27, 2024
3D WhatsApp logo on shiny futuristic surface, digital communication concept.
Conversational Messaging

Is WhatsApp Secure? 5 Reasons Why WhatsApp is Safe for B2C Communication

by Rafał Kochański, VP of International Development

Mar 5, 2024
Woman with curly hair in gray sweater looking at smartphone with overlay text 'Bring Generative AI to your existing conversational experiences
Customer Service

Understanding Knowledge Bases: The Shift from Classic to AI

by Marc Caballé, Hubtype CEO & Co-Founder

Feb 28, 2024
Team collaborating on laptop in office at night, reviewing data and discussing project strategies with focused engagement.
Customer Service

A look at three focus areas shaping CS leadership in 2024

by Marc Caballé, Hubtype CEO & Co-Founder

Feb 27, 2024
Man using smartphone near car, wearing denim jacket; likely searching or messaging while standing outdoors.
Chatbots

Best Insurance Chatbot Use Cases and Examples for 2024

by Rafał Kochański, VP of International Development

Jan 23, 2024
Woman gazing out airplane window at clouds and blue sky, experiencing flight travel and aerial view from cabin seat.
Customer Service
Chatbots

Airline Chatbot Benefits, Use Cases, and Examples for 2024

by Marc Caballé, Hubtype CEO & Co-Founder

Dec 21, 2023
Smiling woman holding smartphone near modern glass building, ideal for tech and lifestyle content.
Conversational Messaging

How conversational AI and digital interactions will look in 2024 and beyond

by Alana Marshall,

Dec 18, 2023
Split-screen image of elderly man named Mr. Graham looking through a photo album and young woman named Mia drawing on a digital tablet.
Customer Service

5 Tips to Engage Your Customers in the Digital Banking Era

by Magdalena Jarosz,

Dec 12, 2023
Black Friday sale mannequins with 20%, 30%, 50% discount tags, ideal for retail promotions.
Chatbots
Marketing

How a Sales Chatbot Can Maximize Your Black Friday Sales

by Marc Caballé, Hubtype CEO & Co-Founder

Nov 21, 2023
Woman using smartphone with text "What is conversational design?" on purple background.
Conversational Messaging

What is Conversational Design?

by Alana Marshall,

Nov 15, 2023
Chat bridge illustration with digital network icons, symbolizing global communication and connectivity.
Conversational Messaging

Bridging the Communication Gap Through Messaging

by Alana Marshall,

Nov 4, 2023
Two Hubtype executives in branded shirts outdoors, representing leadership and technology.
WhatsApp

CX innovation: WhatsApp Flows Transform Customer Experiences

by Alana Marshall,

Nov 3, 2023
AI robot handshake with person symbolizing collaboration and innovation.
Chatbots
Conversational Success Stories

When to Automate and When to Hand Over? Striking the Right Balance in Customer Service.

by Magdalena Jarosz,

Oct 30, 2023
Man in red shirt at a desk with computer screen, overlooking cityscape at night. Perfect for tech and lifestyle articles.
Conversational Messaging

The Journey from Chatbots to Conversational AI

by Marc Caballé, Hubtype CEO & Co-Founder

Oct 26, 2023
Futuristic tunnel with purple lights, two people walking, modern architecture.
Conversational Messaging

Boosting Policy Renewals with the Power of Conversation, Chat, and AI

by Alana Marshall,

Oct 3, 2023
Woman in striped top presenting code on computer screen to colleagues in modern glass-walled office with blurred computer screens in foreground
Life at Hubtype

Seize the Future: Exploring Career Opportunities in the Generative AI Era

by Eva Pasarisas, HR Business Partner

Sep 7, 2023
Chatbot greeting on smartphone in dim lighting, ideal for self-service support content.
Customer Service

Why Digital Self-Service Matters

by Oleksandr Shymkiv,

Sep 1, 2023
WhatsApp Business app page on smartphone screen showing app store listing with 4.3-star rating and 'Install' button
Conversational Messaging

Types of Business Accounts in WhatsApp + Key Features

by Jenna Alburger,

Aug 11, 2023
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