Blog by Hubtype

Inspiration about Conversational AI, User Experience, Business Communication, Messaging and Chat, and Conversational Apps.

Hubtype Partners with Aries Global

Hubtype Partners with Aries Global to Power the Future of Conversational Customer Engagement

by Alana Marshall,

June 18, 2025
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Sales
WhatsApp
Chatbots
Conversational Success Stories
Conversational Messaging
Life at Hubtype
Customer Service
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Business meeting handshake, smiling man with woman, tech icons overlay (Wi-Fi, chatbot, device), symbolizing digital connectivity.
Chatbots
Conversational Success Stories

Scaling Personalisation in Retail with Messaging and Chat

by Marc Caballé, Hubtype CEO & Co-Founder

Jun 26, 2025
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Woman in red dress using smartphone and holding coffee in a store, showcasing omnichannel messaging.
Conversational Messaging

Omnichannel Messaging: A New Era of Connected Commerce

by Rafał Kochański, VP of International Development

Jun 26, 2025
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Smartphone displaying floating e-commerce items, enhancing online shopping experience concept.
Customer Service

How to Improve Ecommerce Customer Experience

by Rafał Kochański, VP of International Development

Jun 26, 2025
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3D rendering of various consumer and technology items floating on blue and purple gradient background, including headphones, shopping bags, keyboard, calculator, camera, game controller, shopping cart, and percentage symbol
Conversational Messaging

The 5 Biggest Ecommerce Challenges in 2025 (And How to Turn Them Into Growth Opportunities)

by Rafał Kochański, VP of International Development

Jun 26, 2025
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Conversational commerce why it matters and why it drives revenue
Conversational Messaging

Conversational Commerce: What It Is and Why It Drives Revenue

by Rafał Kochański, VP of International Development

Jun 19, 2025
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WhatsApp
Customer Service
Chatbots

Improving Customer Experience with WhatsApp: Why Messaging Is the CX Core

by Rafał Kochański, VP of International Development

Jun 16, 2025
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what is conversational design
Conversational Messaging

What is Conversational Design?

by Rafał Kochański, VP of International Development

May 21, 2025
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is whatsapp secure? five reasons why whatsapp is safe for B2C communication
Conversational Messaging

Is WhatsApp Secure? 5 Reasons Why WhatsApp is Safe for B2C Communication

by Rafał Kochański, VP of International Development

May 14, 2025
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Smartphone screen showing messaging app icons including WhatsApp, Telegram, LINE, and WeChat with text comparing traditional call centers to WhatsApp and chatbots
Customer Service
Chatbots

Call Centre Cost Reduction with WhatsApp & Chatbots

by Marc Caballé, Hubtype CEO & Co-Founder

May 6, 2025
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24/7 call center support team with headsets providing assistance at computers, featuring gears and chat icons on digital background.
Customer Service

Contact Centre Automation: Tools to Scale and Improve Customer Experiences

by Rafał Kochański, VP of International Development

Apr 25, 2025
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Chat interface showing a user requesting a card block due to wallet theft with options to select the card type for blocking.
Chatbots

Banking Chatbots 101: Benefits, Use Cases, and Statistics

by Rafał Kochański, VP of International Development

Apr 25, 2025
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what is voice of the customer a guide to improving CX
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What is Voice of the Customer? A guide to improving CX

by Rafał Kochański, VP of International Development

Apr 23, 2025
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Conversational app interface with chat, map, and payment options; Hubtype branding.
Customer Service
WhatsApp

3 Great Examples of Companies Using WhatsApp for Customer Service

by Marc Caballé, Hubtype CEO & Co-Founder

Apr 16, 2025
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A group of people waiting in line at a ticket counter in a transportation hub, with signage in both Chinese and English indicating services like “Today’s Ticket” and “Advance Purchase.”
Customer Service

5 Ways to Improve Airline Customer Service

by Rafał Kochański, VP of International Development

Mar 13, 2025
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Laptop with hands holding credit card, illustrating online banking convenience.
Conversational Messaging

10 Things The Best Banking Experiences Have in Common (According to Experts)

by Jenna Alburger,

Mar 13, 2025
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Smiling bearded professional in gray sweater checking smartphone in modern office setting
Conversational Messaging

WhatsApp Automation: How it works + 10 great examples

by Rafał Kochański, VP of International Development

Mar 10, 2025
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Man in a suit smiling at smartphone in cafe, working on laptop, highlighting business communication and remote work.
Conversational Messaging

9 Ways to Improve the Banking Customer Experience (CX) in 2025

by Rafał Kochański, VP of International Development

Mar 5, 2025
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WhatsApp logo on dark background, ideal for messaging app insights.
Conversational Messaging

Types of WhatsApp Messages Available Through the WhatsApp Business API

by Jenna Alburger,

Jan 22, 2025
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Professional businessman in dark suit checking smartphone near modern glass building with 'WhatsApp Webviews Explained' text
Conversational Messaging

WhatsApp Webviews Explained: Features, Benefits, and Implementation Strategies

by Marc Caballé, Hubtype CEO & Co-Founder

Jan 15, 2025
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Predictions for 2025 customer experience with woman using smartphone, preparing for future trends and business insights.
Conversational Messaging

7 Airline Predictions for 2025: What’s Next for Customer Experience?

by Rafał Kochański, VP of International Development

Dec 18, 2024
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Call center agent wearing headset with purple background discussing 'The future of AI agents in messaging: Where CX Is headed next
Conversational Messaging

The future of AI agents in messaging: where CX Is headed next

by Marc Caballé, Hubtype CEO & Co-Founder

Dec 11, 2024
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Speaker presenting on customer service and leadership, using slides with text and an image of a woman, at a business seminar.
Life at Hubtype

Helena Guardans’ Lessons on Equity, Balance, and Showing Up Fully

by Eva Pasarisas, HR Business Partner

Dec 4, 2024
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Business professional in denim jacket checking smartphone beside a car, comparing WhatsApp and RCS messaging platforms
Conversational Messaging

WhatsApp vs RCS: Which Channel is Best for Customer Communication?

by Marc Caballé, Hubtype CEO & Co-Founder

Nov 20, 2024
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Business professional using smartphone and laptop, ideal image for WhatsApp Business API articles.
Chatbots

WhatsApp Business App vs WhatsApp Business API

by Rafał Kochański, VP of International Development

Oct 29, 2024
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Woman in green sweater using smartphone with earbuds outside modern city building, focusing on communication and technology.
WhatsApp

How WhatsApp is Transforming Insurance Operations in Africa

by Marc Caballé, Hubtype CEO & Co-Founder

Oct 16, 2024
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Airport terminal interior with blurred travelers, overlaid with text 'The Future of Airline Customer Service: Automation Solutions that Deliver Results' on a purple gradient background
Chatbots

The Future of Airline Customer Service: Automation Solutions that Deliver Results

by Rafał Kochański, VP of International Development

Oct 8, 2024
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Woman analyzing graphs on a computer, wearing headphones, focused on data visualization in a modern office setting.
Conversational Messaging

Driving Customer Success: The Power of Technology in Modern Service Management

by Marc Caballé, Hubtype CEO & Co-Founder

Oct 3, 2024
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WhatsApp policy update announcement highlighting new regulations for online gambling, over-the-counter drugs, and alcohol sales with WhatsApp Business logo
WhatsApp

WhatsApp’s Policy Update: A New Frontier for Online Gambling, Over-the-Counter Drugs, and Alcohol Sales

by Rafał Kochański, VP of International Development

Sep 26, 2024
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Woman in pink cardigan working on laptop with a brown dachshund sitting beside her at a desk with a soft green background
Conversational Messaging

The Pet Insurance Market Boom: Understanding Types, Segments, and the Role of Automation

by Rafał Kochański, VP of International Development

Sep 17, 2024
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Man looking at sticky notes on glass wall with a WhatsApp message overlay saying, “Is your WhatsApp automation provider meeting your expectations?”.
Conversational Messaging

Why Switching WhatsApp Automation Providers is Easier—and More Important—Than You Think

by Rafał Kochański, VP of International Development

Sep 10, 2024
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